The first joint webinar by SESEC, EU SME Centre and the China-Italy Chamber of Commerce (CICC) was held successfully on 28 January 2021. The theme of the webinar was “Chinese standards and compliance for European exporters”, with the aim to provide European exporters with a general introduction to China’s standardisation system and key requirements that they should follow, both for normal trade and for cross-border e-commerce.

The webinar focused on two main aspects:

– An overview of Chinese standardisation system: type of standards, who does what, and future directions;

– Standards compliance for EU exports to China under normal trade and cross-border e-commerce.

Dr. Betty Xu, the Director of the SESEC project, and Dr. Martina Gerst, senior Technical adviser/trainer for Market Access China shared their insight on it respectively. Their slides can be downloaded here:

Chinese Standardization System EN

Standards and compliance for EU exports to China

The event attracted more than 120 registrants and nearly 100 participants. Due to the time limits, only a few questions from attendees were addressed in the meeting. More questions and comments collected will be responded soon.

This webinar was the first of a webinar series to be organised. In fact, standards and compliance remain one of the main reasons why products exported from the EU to China encounter delays at the Chinese customs. The webinar series aims to address this issue by increasing the awareness of EU exporters on standards and compliance.

We are looking forward to your participation in our upcoming activities – stay tuned!